Start page About Häfele Häfele Partner Shop concept

Häfele Partner shop concept Successful standards. For individual solutions.

The Häfele Partner Shop concept is an exclusive service for selected Häfele trade partners. The overall goal of the concept is to improve and enlarge your business by means of joint market processing and strengthening the brand awareness of Häfele.

The foundation for a successful partnership is laid in a comprehensive vision discussion, including a detailed site analysis. As a member of the successful Häfele Partner Shop network, you benefit from our strong brand identity, professional marketing support, regular product training as well as a shop equipment tailored to your market position and your profile.

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Three concepts to meet your needs

Häfele offers local hardware dealers the opportunity to establish themselves as a Häfele Partner Shop under the umbrella of Trade Partner Management Worldwide (TWW). Häfele offers smart solutions such as the Point-of-Sale display system or the Smart Box for smaller hardware dealers.

1) Point-of-Sale display system

The Häfele PoS system allows you to present the most diverse fittings to your customers in a consistent and attractive way. The system elements offer a myriad of options – and in addition to that, installation is quick and easy. In next to no time, you will have a ‘store in store’ system, which adapts to your room situation whilst remaining highly flexible, modularly expandable and which presents your range in a premium way.

2) Smart Box Kitchen & Smart Box Living

The new Smart Boxes from Häfele contain a high-quality presentation system that easily expands and upgrades every sales room. Compact in the presentation area and versatile in product demonstration, dealers and customers alike experience quality they can see, test and order. Take advantage of the attractive conditions now and become a partner.

3) Partner Shop program

The Partner Shop program is an exclusive service for selected Häfele trade partners that strives to improve and enlarge your business by joint market processing and, in return, strengthening Häfele's brand awareness.

How you benefit as a Häfele Shop partner

As a member of the successful Häfele partner program, you benefit from our strong brand identity and a product range at the highest level. Our partner network is currently growing dynamically with numerous shops in more than 50 countries. A good time for you to take advantage of the benefits it offers: from successful customer acquisition to professional customer loyalty measures. Everything tailored to your market positioning and your profile.

Häfele as your powerful partner

1 | Your path to success

Present and sell the high-quality Häfele product range in your own shop. We support you as a partner in all matters concerning the opening and operation of the shop as well as in special campaigns.

2 | Develop your business

Being a Häfele partner opens more opportunities for growth. Not only in sales but also in your competencies and those of your company. The advantages of being a Häfele partner can benefit your company in the future.

3 | Create brand awareness

With the strength of the Häfele brand, we have the power to grow your brand and your reputation in your market. Almost 100 years of Häfele history, combined with 10 years of strong growth in retail, make Häfele the perfect trade partner.

Benefit from the numerous advantages of cooperation

The product range – Take advantage of the comprehensive Häfele product range.
Marketing support – We support you with marketing materials and sales documents
for advising customers and for individual sales discussions.
The brand – Benefit from our professional brand identity at Point-of-Sale.
Product training – Take part in our annual training courses and gain access to an
exclusive online training portal.

A good time for you to take advantage of the benefits that the partner Shop program offers you: from successful customer acquisition to professional customer loyalty measures. Everything tailored to your market positioning and your profile. Find out everything about the Häfele Partner Shop program in the new Häfele Partner Shop portal.

To the Häfele Partner Shop portal

The new Häfele Learning Portal.

New technologies create new challenges. Understandably, it is difficult to keep up to date at all times. To support you in this area, Häfele has developed a helpful training programme exclusively for our partners. Benefit from this and open up new opportunities by discovering our new Häfele Learning Portal. Be excited about the possibilities in our new Häfele Learning Portal.

To the Häfele Learning Portal.

Markus Schächinger - Head of Partner Management

The Trade Partner Management Worldwide department is based in Nagold, headquarters of the Häfele Group. The team has almost 100 years of combined experience with Häfele and is there to support and help you with anything you need. As an exclusive Häfele Partner Shop, you have personal access to your Partner Shop consultant. We look forward to hearing from you!

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