Top digital performance in design, user experience and communication in the room
Sensational: Häfele Discoveries platform wins 11 awards
Nagold - 21 July 2022.
With facts, figures and two new awards for digital, creative excellence, the hybrid trade fair event Discoveries developed by Häfele impresses. The aim was - despite the cancellation of the world's leading trade fair Interzum in 2021 due to the pandemic - to show presence - in innovative, digital form. Since then, the Discoveries platform has received an overwhelming response: This is evidenced by the more than 13,500 registered visitors, the pronounced internationality with content in 16 different languages and the presentation of a total of 11 top-class awards.
Various Häfele events such as roadshows will again take place on site, but the hybrid format of Discoveries will be further expanded and will complement such analogue events. According to Häfele, the international specialist for hardware technology, electronic locking systems and lighting, the online brand world will remain an important component of the communication toolkit in the future. The platform enables visitors to experience Häfele's service and product world at any time and anywhere in the world.
Häfele's hybrid event platform Discoveries has won an impressive number of awards: the innovative platform has received a total of 11 awards, including the red dot award, the UX Design Awards and, most recently, the German Brand Award and the German Digital Award 2022.
11 awards for the digital trade fair and event platform
With the two recent wins of the German Brand Award 2022 and the German Digital Award 2022, Häfele has now received a total of 11 top-class awards for the Discoveries experience platform, including the red dot award, iF award and Brand EX Award. Among others, the following were awarded prizes exceptional navigation experiences, interaction options and other features such as live stages and numerous immersion levels. The German Brand Award 2022 Winner honoured the Discoveries platform in the categories "Excellence in Brand Strategy and Creation" and "Brand Communication - User Experience". In the category "Web site (stationary & mobile)", we also succeeded in winning the German Digital Award . The experience platform was awarded silver in the theme area "Idea/Innovation" and bronze in "Visual Design".
The new Häfele Service+ offer connects the digital with the real world on the Discoveries platform: the virtual and charming brand ambassador Max in dialogue with an expert on the topic of Service+ Assist. Service+ is designed to enable craftsmen and interior fitters to make processes more efficient and concentrate on their core business.
Benefits of the digital showroom
The digital format makes it possible to discover many different thematic worlds. All that is needed is a digital device and registration. Innovative kitchen designs, smart living and office spaces and caravans with sophisticated interior design solutions are among the 16 theme worlds. Elaborately staged micro-apartments and hotel suites can be experienced in the Discoveries platform just as amazingly close to reality, for example in three-dimensional, photo-realistic 360° panoramas. A visit to Häfele's online brand world often complements personal consultations on site and offers a wealth of inspiration that would be impossible to convey in this variety in the real world. In addition, customers can get to know the brand-new Häfele Plus services with their numerous benefits and service offers.
The digital trade fair and event format Discoveries makes it possible to discover many different theme worlds and be accompanied by Häfele experts.
Nevertheless, the world market leader from Nagold does not want to present itself purely digitally in the future. Tobias Brenner, Head of Brand Communications at Häfele, is certain: "Our products cannot be experienced 100 percent via digital media. The physical experience and personal exchange in the real world are extremely important for us. That is why we continue to bring our product and service portfolio live and in colour to our customers via trade fairs and roadshows ."
Appropriately, you can currently register online for one of the event dates of Häfele's current major tour of Germany.
The Häfele online brand world can be found at: https://discoveries.hafele.com/de
Phone: +49 7452 95-510
More information at
Häfele SE & Co KG, Postfach 1237,
D-72192 Nagold, Phone: +49 7452 950,
Fax: +49 7452 95-200,